En 2003, le logo du Kinship a été créé.
"If there's one thing we hope the new logo does, that is to let others know that Kinship exists to provide a safe and inclusive place for gay, lesbian, bisexual and transgender people—along with their friends and family—who may feel they aren't welcomed other places," former President Bob Bouchard said.
Kinship is excited that its logo "communicates some important messages about us because we're not always given the opportunity to do that face-to-face.” The new logo represents Kinship's ongoing efforts to improve its visibility.
The logo was created to share the following about its mission:
- KINSHIP IS A PLACE FOR CURRENT AND FORMER SEVENTH-DAY ADVENTISTS OF ALL BACKGROUNDS TO JOIN TOGETHER, ESPECIALLY THOSE WHO MAY HAVE BEEN HURT OR REJECTED BY THE SEVENTH-DAY ADVENTIST CHURCH BECAUSE OF THEIR CREATOR-GIVEN SEXUALITY.
- KINSHIP IS A LOVING, INCLUSIVE ORGANIZATION THAT EMBRACES PEOPLE AND THEIR CREATOR-GIVEN DIFFERENCES. LIKE THE EMBRACES AND SUPPORT MANY MEMBERS PROVIDE THEIR KINSHIP FAMILY, THE IMAGE REFLECTS THIS HOSPITABLE NATURE AND CHARACTERISTIC.
KINSHIP BELIEVES ALL PEOPLE HAVE ACCESS TO THE CROSS UPON WHICH OUR SAVIOR DIED AND THAT NO ONE IS DENIED THE SALVATION IT REPRESENTS. KINSHIP BELIEVES CHRIST DIED FOR ALL PEOPLE REGARDLESS OF THEIR SEXUAL ORIENTATION OR GENDER IDENTITY AND THAT NO ONE IS DENIED GOD'S LOVE AND GRACE.
- THE INVERTED TRIANGLE IS A COMMON IMAGE USED BY THE GAY COMMUNITY TO REPRESENT SOLIDARITY, AND HERE REPRESENTS KINSHIP'S IMPORTANT WORK WITHIN THE GAY COMMUNITY.